Communications, Marketing & Information
Communications, Marketing & Information is responsible for group marketing, public relations, communications and information management.
Objectives
Our aims are to promote the group in a positive and consistent manner and to harness information resources and capabilities in order to add and create value both for itself and for its clients.
How do we achieve this?
In order to achieve this, we carry out the following activities:
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identification of information needs;
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acquisition and creation of information;
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organisation and storage of information;
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information dissemination;
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information use.
'We encourage all employees to share information and experiences for the good of the Group.'
We believe that just as an organisation effectively manages its human resources or financial assets, it should do likewise for its information resources and processes.
Key factors for success
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All members of staff have ready access to all the information they need to do their jobs, at all levels within the Group;
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Information assets are fully exploited, through information sharing within the Group and with other business partners, where appropriate;
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The quality of the Group’s information should be accurate, reliable, up-to-date, complete and consistent;
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Legal and other requirements for maintaining the privacy, security, confidentiality, authenticity and integrity of information are observed;
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Information is made available conveniently and effectively to existing and potential business partners through a variety of channels;
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The Group achieves a high level of efficiency and economy in its information-handling activities.
Related Links
This page was published on: 28 February 2007